Peak of the Week

Technology is changing every day and our ability to select which forum to use and how to use it decreases proportionally as technical advances increase! In previous blog posts, I have illustrated the changes in technology but changes are rapid and mobile trends will rule the immediate future – peek ahead.

Social Networking
Facebook                     660,000,000 users                        41% INCREASE yr over yr

Internet Search
Google                         972,000,000 users                           8% INCREASES yr over yr

Mobile
iPhone, iPad                 130,000,000 users                         103% INCREASE yr over yr

Information Distribution
Twitter                         253,000,000 users                           85% INCREASE yr over yr

eCommerce
Groupon                        51,000,000 subscribers                   25x INCREASE yr over yr



Target Marketing Efficiency

Mobile                 90%
Internet                50%
TV                      20%
Print                  <10%
Radio                <10%
Outdoor            <5%

In the past, I have been accused of waiting for technology to be proven before buying. Now, do we have that luxury or will technology pass us by?

I say – ride the technological wave!