• Online video is the only advertising medium with a growth rate 60%. If you are in print media, you are wasting your money. Except, the local community newspaper seems to be thriving. This should tell you something.
• Online video viewing is increasing across all demographics. How many videos do you watch in a day?
• Online videos have a high rate of return because of minimal production and distribution costs.
• Online videos have preferential treatment in searching due to the thumbnail. A video will have a higher search result than a text post.
• Online video is the most interactive form of social media. Do you remember the video or an ad or a blog post?
Ideas on producing your next video:
• Can you stir up emotion?
• Keep the video short
• Cause the viewer to want to forward the video to someone else
• “Friday at noon is the best time to blast a video”
Viral Videos:
• Viral videos are low production cost and high-volume traffic videos
• Viral videos are not location site specific
• Create a video for the bored at work crowd that they will want to pass around.
• A viral video is free with a bigger
• A viral video is not about the quality of an idea but how much effort to pass it around
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment