Monday, December 5, 2011

Consumer Confidence will Turn Around WHEN?

Our economy is based on 70% consumer spending. If the consumer lacks confidence, our economy will only limp along. As you know, many of the sectors of our economy are improving but the most important, housing, continues to be problematic. Certainly, the financial industry is approaching housing with a ten foot pole. The pendulum swings again. Lending is an important component of housing but in the marketplace FEAR is the overriding factor:

Fear of the buying process – not understanding how the system works


Fear of losing their job and/or the lack of job security

Fear of their ability to make monthly payments

Fear of being “house poor”

Fear of the daunting loan process

Fear of qualifying and credit scores

By combining consumer fear in housing with the total lack of consumer confidence and you have an economic problem. What do we need from the government to solve these problems?
Government policies? Government Regulations? or Leadership?
We need leadership to instill confidence in the American Dream -- we can do anything!

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