Super Bowl & the Real Estate Market

From just before Thanksgiving to just after the Super Bowl weekend, the real estate market was traditionally slow. We used this time to generate leads, prepare new marketing campaigns and established pricing for the new year.

During the real estate boom years from 2001 - 2006, this period of down time and market regeneration disappeared. Every day was a sales day! We are now back to a traditional real estate market in terms of preparing selling and buying strategies.

Although, the market will appear to be more traditional – it will be far from it. The withheld foreclosures will be released by banks and flood the supply side – AGAIN. This will of course have a tendency to drive prices down – AGAIN. However, every market and sub-market is different and you must approach each market outside of the norm.

In other words, rebrand and refocus on non-traditional real estate approaches for a more traditional market. This will differentiate you from your competition.

As for the Super Bowl, Steeler and Packer fans will forget about the world for one weekend in February. The rest of the country will join them on Sunday evening. This is a great match-up of teams with superb defenses and offenses. Let’s watch for innovation and non-conventional play. Do What You Do – Differently!

Let’s take their game plan and pro-actively implement your real estate plan for 2011. We are positioned not only to survive the great recession, but we will succeed in the real estate industry.