Wednesday, January 27, 2010

The Reality and The Mindset

Articles worth reading to compare headline with content:

FDIC chief expects 2010 bank failures to exceed 2009 http://bit.ly/57gmFK
Read this article. Not so alarming as the headline might suggest that there is more bad news. Maybe or maybe not.
Wal-Mart to lay off 10,000 http://bit.ly/4LUUoT
The article is about Wal-Mart’s layoff of employees offering product sampling at Sam’s Club. Now, how do you react to the headline?

National home sales plummet to 40-year low http://bit.ly/7I3eoY
This article was ONLY for December! Remember, real estate in California will be the area to watch in coming months. The median price from 2008 to 2009 increased in California and across the nation. That is a good sign.
7 Tips to Regain Your Optimism – By Susan Mallery http://bit.ly/5x106V

Headlines should be kept in context as a marketing attempt for you to read the article. Newspaper sections compete for your readership. Personally, the comics and sports seem to be the best for me!

Understand the reality and establish a new mindset for 2010. This is our year!

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