LinkedIn Tip of the Week

As you may know, I have been striving to assist professionals in their effective use of LinkedIn as an important social networking tool. All of my approaches require an excellent profile foundation in which you are target marketing professionals and driving them to your profile. You are finding these professionals in groups. By selecting groups of like-minded professionals, you have the unique opportunity to provide a call to action once your profile is visited by your target market.

A call to action should be included in your summary which asks the reader to move closer to connecting with you or at the very least, contact you. Examples of what you may include in your summary or in other areas of your profile may include the following call to actions:

• Download an informational document – such as your resume

• Watch a video

• Go to your website

• Listen to a podcast

• Read a product review

• Request a quote

• Read your blog – highlighting a professional point of view

• Highlight a group discussion post

• Identify one of your valued contacts as an important LinkedIn connection

Please go to my profile and summary and view my call to action. www.linkedin.com/in/davidejohnsonpe