3. Collaboration is necessary for Social Media success– Chris Barger

“No other business strategy executes independently; social shouldn’t either”.

All of your social media efforts should align themselves with the same purpose and remain consistent. Along with that, your whole team should also be on the same page with what their role is in order to work together effectively. Involve your legal team, build social media policies, and keep everyone in the know.

4. Life Is Not About Being Liked, It’s About Being Effective – Chase McMichael

The goal with Facebook and social media is not just for people to merely nod their heads in agreement and throw a thumbs up, but to take action. It’s about getting your customer to be actively engaged with your product or organization through social media. You need to have the right content to facilitate the greatest interaction. Find the common interests that your brand’s audience shares and give them what they want. The goal is that through their engagement people would have a great sense of what your company is about and choose you when given the opportunity.