12 key Social Media Marketing Takeaways by 12 Social Media Experts

Posted by Nancy Bradley on Tue, May 08, 2012

Source: Social Media Today

Social media experts provided several pearls of wisdom during recent social media training sessions at the “Social Media for Business” Web Conference and Certification event. Particularly, this event included some really good advice about keeping all social media efforts aligned with the same consistent message as the rest of your marketing efforts in order to be effective.

During this event, there were more than 23 live social media training sessions conducted by over 18 leading social media experts with some pearls of wisdom thrown out by experts over the course of 6 weeks. Of this, we compiled 12 key takeaways from the event that can be implemented right away for your business.

1. Act – If you aren’t getting pushback then you aren’t pioneering – Erik Qualman

Don’t be afraid to try new things and get reactions. Every pioneer makes a bold statement which not everyone always agrees to initially. Often people will hesitate to try new things, but don’t let that discourage you. Act, make bold choices and interact with your audience.

2. It’s not about creating accounts, It’s what you do with them – Krista Neher

There was once a time where companies and organizations created accounts just to say that they had them. Now, it is imperative to use them to connect well with your audience. Make your company one that can be personable and one that people can connect with.