What would you do?

Imagine if you had a packet of 100 flower seeds and 100 watering cans with just enough water in each can to soak each seed for one day each.

It seems as though you could do one or two things.

Plant all 100 seeds and water each seed one time and just hope that some make it,

or

You might want to plant 20 seeds and water each 5 times over the course of a week.

You and I as marketers hate to throw away perfectly good seeds don't we?